The C3 Journal

When I first started showing, the idea of a banner at a Premium Gilt Sale was unheard of. The usual routine was simple: take a photo with the backdrop, maybe snap a quick picture of the gilt pens, and that was enough to share the moment. Nobody asked for anything more. But over time, something changed. What began as a casual snapshot evolved into a meaningful tradition that now plays a big role in how exhibitors celebrate and share their success. The Early Days: Simple Photos

Selling livestock online isn’t about luck, trends, or who posts the most. It’s about clarity, consistency, and credibility . Every year I watch operations pour time and money into online sales—and then wonder why results fall short. Here’s the truth: buyers make decisions faster than you think , and most of those decisions are influenced by what they see online before they ever ask a question. Let’s break down what actually sells livestock online—and what quietly hurts you. W

If you’ve ever hauled into OKC for a livestock show, you already know the routine. Long days at the barns, early mornings, late nights, and trying to figure out where to eat that is actually worth the stop. I live in Edmond, so I get asked all the time where to eat when people are in town for shows, sales, or events. Instead of answering the same texts and DMs every show season, I put this together. These are places I actually go to. Spots around OKC where I grab a quick bite